customer

Forbes.com – Designing A User Interface? Seven Elements To Remember

Shadow sessions help determine how users really use experiences, what they do not use, and even where their pain points are. Many times I have found shadow sessions show useful insights that even data cannot show. Thanks for mention Forbes Technology Council. hashtag#experienceshashtag#userdesign Read more about the article here.

No Two Customers Are Alike: How to Build Digital Products that Work for All

When Northwestern Mutual embarked on a transformation to create the ultimate client experience, my team’s responsibility was to build the company’s first-ever set of mobile apps for clients. Research suggested that one target group of advisors and clients wanted a mobile app – and we assumed they would be our highest adopters. Much to our…